About Human-Centered Marketing Human-centered marketing is a trend that, as the name suggests, focuses on people and sees them as consumers who also actively participate in the relationship between organizations and the public, regardless of its nature, public, commercial, media, or social. This marketing is characterized in that it no longer sees viewers as passive receivers…

About Lead Nurturing One lead nurturing strategy is to "feed" prospects and "put them in an incubator." The goal is to change them through the conversion funnel. In concrete terms, it is about converting icy leads into qualified forecasts ready to buy. Much valued in the B2B sector, the lead nurturing strategy includes a series of…

About Campaign Progress Meetings Campaign progress meetings (usually more formal) are designed to keep the pulse of the project: Schedule regular intervals (weekly, monthly, at specific milestones) to determine if the project is on track. Identify potential obstacles. Monitor the progress of the advisor. Campaign progress meetings are crucial in project supervision, and regular meetings with…

About Influencer Marketing Blunders Influencer Marketing Blunders: One of the most common mistakes is choosing influencers with a large following. Many followers may not always result in a high engagement rate. Working with influencers with fewer followers but more appointments is better. What are Influencer Marketing? Influencer marketing is when a brand or business associates with…

About Trends B2B Influencer Marketing Before we delve deeper, consider influencer marketing and what it means in B2B. Influencer marketing is a field of marketing that makes efforts to use critical leaders to drive or showcase a brand message to the more significant market. Rather than selling directly to a big group, you can motivate,…