Introduction About lead marketing: Lead generation is one of the most pursued goals for marketers trying to convert and increase their profits. First, do you see what a lead is or what it means in marketing? You may know this, but those leads don't turn into customers. Defining what a lead is can be complex, mainly…

About Best Outsourcing Best Outsourcing: This can benefit your business significantly, but there are significant risks and challenges in negotiating and managing outsourcing relationships. Here, we review everything you need to know to ensure your IT outsourcing initiatives succeed. What is Outsourcing? Outsourcing is a business practice in which facilities or job functions are outsource to…

About Direct Marketing Direct marketing or direct marketing is a type of advertising campaign that aims to trigger a result in a specific target—for example, visiting an e-commerce site or filling out a landing page form requesting brand information. It can be in different formats such as, for example, mail, and telemarketing, at the point of…

About Human-Centered Marketing Human-centered marketing is a trend that, as the name suggests, focuses on people and sees them as consumers who also actively participate in the relationship between organizations and the public, regardless of its nature, public, commercial, media, or social. This marketing is characterized in that it no longer sees viewers as passive receivers…

About Campaign Progress Meetings Campaign progress meetings (usually more formal) are designed to keep the pulse of the project: Schedule regular intervals (weekly, monthly, at specific milestones) to determine if the project is on track. Identify potential obstacles. Monitor the progress of the advisor. Campaign progress meetings are crucial in project supervision, and regular meetings with…